FedEx
This is a great logo because it is very simple and memorable. Especially the hidden arrow in the logo. Once you see it, you can never unsee it. It can work in a smaller or bigger size, with or without color. It is timeless and can be used over and over again. The font and colors are appropriate to the company.
Pepsi
This is a great logo because of its hidden meaning. The meaning is that if you drink too much Pepsi, you start to look the the logo. This is what makes it memorable. It is versatile and can be made in different colors or on a bigger scale. Once you see the hidden man, then you will always think about it. This logo is also not too complex, which makes it easier to be familiar with.
NBC
This logo is great because of the contrast of the bright colors and the black text. If the text was bright, it would be too distracting for someone viewing the logo. It also has a hidden symbol which is that the bright colors are peacock feathers. This makes it pretty memorable and simple. This logo has been timeless and has only had color and texture changes over the years.
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